Commercial: “Baking Dreams Come True” for Food Network

I’m very excited to have Directed and Photographed the latest Food Network Holiday Baking Championship campaign airing now, featuring holiday ingredient-inspired worlds and revealing the magic of baking.

My team and I at INGREDIENT produced the campaign as an integrated shoot in our studio in LA--delivering the creative, production and editing for their TV spots and key art photography. 

What We Created: This “Baking Dreams Come True” campaign called for traveling through worlds of holiday delights anchored by one continuous camera move, as if gliding on Santa’s sleigh and immersing the viewer in the “magic of baking.” 

We brought this production to life with a 2-day shoot that included motion control and shooting still photography in tandem. It was quite an adventure and quite the logistical challenge for our food, prop, and camera teams, who designed, baked, and built delicious dessert-inspired lands that capture the spirit of the season.

When you watch, you’ll see that each world is unique in its color, texture and dessert selection. The final shot ultimately lands on a towering croquembouche "castle" surrounded by a glittery, glowing and snowy dessert display. It’s the perfect invitation to join Season 8 of Food Network's Holiday Baking Championship.

Director and Photographer: Jennifer Davick
Producer: Sean Hobbs
Art Director: Jackie Holland
Food: Marian Cooper Cairns
Props: Stephanie Hanes
Motional Control: Logan Bik on SISU Robot
Editor: Ali Clark
Production Company: INGREDIENT