Fresh, Organic Broadcast Spots for Amy’s Kitchen

At Amy’s Kitchen, every meal is cooked by hand with love. 

So for this campaign, my approach blended simple, taste-forward food footage of the brand's organic ingredients and homemade simmering sauces with lightly humorous live action moments. 

As a director focused on food and culinary lifestyle, my work gives personality to ingredients and flavors. My passion is interpreting food and how we all experience it.

These 3 broadcast spots (the brand's first commercials ever!) were a joy to direct and a perfect fit.

A very warm thank you to the agency and creative team on this project.

Hope you enjoy these...and let me know what you think!

Dig in!

Client: Amy’s Kitchen
Agency: Johnson & Sekin
Director: Jennifer Davick
Producer: Vail Palmer White
Food Stylist: Emily Caneer
Prop Stylist: Anne Ross
Production Company: INGREDIENT.