Galbani Cheese: The Italian Way

I directed and shot the new #food + #lifestyle campaign for Galbani Cheese. I’d love to share how we approached these ads creatively…

This is a brand that welcomes you to their table. So we began with capturing flavor-forward, close-up cheesy goodness footage of 10 recipes featuring Galbani products-- margherita pizza, caprese salad, lasagna, etc. We incorporated wider shots of a multi-generational family around the table animatedly enjoying their meal. The spots end with a little girl pulling and eating string cheese.

Our tabletop and lifestyle footage was combined with the company’s archival scenes of Italy, so to bring it all together, we prop styled and colorize some of our frames into black and white to blend seamlessly.

Many thanks to the incredible team at dPost and Kristen Hess for making this into such a beautiful campaign! Here’s to La Dolce Vita!