Pepperidge Farm: Melt In Your Mouth Visuals for Broadcast and Social

One of two broadcast spots for Pepperidge Farmhouse. Shown here "Sweet Dream" :06/ Pepperidge Farm / Director + DP: Jennifer Davick, Food Stylist: Robyn Valarik, Prop Stylist: Claire Mack, Rigger: Bernard Manning, Production: Schrom, Agency: VMLY&R

Creating Taste Appeal for Every Channel with Pepperidge Farmhouse

"The chocolate chip cookie is kind of like the little black dress of the bakery world: It's timeless, you never tire of it, and you can always count on it to make you feel just a little bit better." -- Rebecca Strong

This integrated broadcast and social campaign for Pepperidge Farmhouse cookies blend :15 and :06 spots with a series of animated GIFs and still photography.

Our approach to broadcast featured slow, lingering camera moves that allow the eye to rest on the cookies, their texture and their real chocolate chips. While our social content captured the fun, high energy spirit of cookies and included negative space for copy and design elements.

Creating taste appeal for every channel is what I love doing most as a Director, DP and Still Photographer.

Especially when chocolate chip cookies are involved!