Captain Morgan: Ugly Delicious Integrated Campaign

I directed and shot a new #cocktails + #lifestyle campaign for Captain Morgan.

The project combines a mixed media approach with well-crafted #tabletop and live action footage to capture the fresh Gen-Z spirit of Captain Morgan.

From dynamic, POV camera work, to collage-style editing and colorful styling, this campaign embodies the originality and diversity of these cocktails - and of the people who drink them.

Thanks to the amazing team at VaynerMedia, The Marmalade, and an incredible crew of rockstars!

Shown here: 🍊 ORANGE 🍦 VANILLA ✨ SPRITZ 👅 YUUUUUMMMMM 👅

What you need:
1.5 oz Captain Morgan Orange Vanilla Twist
4 oz ginger ale
1 oz champagne
Cubed ice
Orange twist, for garnish

Pour ingredients over ice and stir. Garnish with orange twist.