Kate's Real Food: "Pure Energy" Integrated Broadcast Campaign. A COVID Production.
Serving as Director, Photographer, and Creative Studio; Jennifer Davick and Her Team at INGREDIENT Provided Full Creative to Post-Production Capabilities
We were given the incredible opportunity to introduce Kate's Real Food, maker of organic energy bars, to a national audience with :60, :30 and :15 spots.
From concept development to post-production, we created this delicious "direct sale" campaign and made sure that people knew a real person named Kate was behind the brand and that she personally developed these recipes herself.
The spots blend tabletop and lifestyle footage with voiceovers, animation and stock footage.
The most noteworthy quality of these bars? Flavor. People love them. And we loved the process.
We followed strict CDC mandated safety guidelines with PPE and social distancing.
We live-streamed our motion capture to the client for remote approvals because collaboration is everything to us.
And we maintained open lines of communication through separate Zoom calls with the creative team alone— and with the agency and client together.
My studio has always been my beehive. COVID has not changed that fact.
We want to work safely. We want to work securely. And we want to keep working in full collaboration with you, as always in order to achieve the highest quality images without putting any of our partners at risk.