Anolon Cookware: "Challenge Accepted" Broadcast and Digital Campaign: A COVID Production
When Oakland-based agency Evolution Bureau contacted us about shooting and producing this Anolon Cookware “Challenge Accepted” campaign, it was right at the beginning of COVID, just as Shelter-In-Place and quarantine orders were being rolled out around the world and in California.
We took one look at the clever, of-now concept and and without hesitation, replied, “Challenge Accepted!”
With this project, we were able to prove to our agency and client friends— as much as to ourselves— that we can produce authentic, delicious culinary storytelling without compromising anyone’s safety or the creative campaign goals.
We kept our “crew,” “talent,” and “production team” to immediate family - aka: my husband and myself.
We followed strict CDC mandated safety guidelines with PPE and social distancing.
We live-streamed our motion capture to the agency and the client for remote approvals because collaboration is everything to us.
And we maintained open lines of communication through separate Zoom calls with the agency alone— and with the agency and client together.
Just like that… we were back at work.
My studio has always been my beehive. COVID has not changed that fact.
We want to work safely. We want to work securely. And we want to keep working in full collaboration with you, as always in order to achieve the highest quality images without putting any of our partners at risk.