Sara Lee: "The Art of the Sandwich" Broadcast Campaign

The Art of the Sandwich :30; Director: Jennifer Davick; Client: Sara Lee; Agency: TPN; Food Stylist: Erin Quon; Prop Stylist: Andrea Kuhn; Production Company: Schrom

This Sara Lee campaign challenged me to remember that our most special occasions are often found in everyday rituals.

“The Art of the Sandwich” is such a great concept, and “Make the Routine, Remarkable” says so much about the relatable experience that Sara Lee is promoting with its Artesano product line.

An epic grilled cheese, a three-cheese turkey club, homemade burgers and sliders - these are the meals we enjoy regularly; meals that we often don’t think of as extraordinary, but become remarkable with a little attention and some good bread.

Although this was a broadcast campaign, it was also critical that our content be as versatile as it was delicious.

In directing this project, I made sure our frames were full of moments that could be edited for Social regardless of aspect ratio.

My superpower is shooting hybrid campaigns and translating the spirit of a creative concept across the many platforms that brands use today - including Sales Pages, Websites, Digital, Broadcast and traditional Print Advertising.

Thanks to a great creative team and client, we made this campaign remarkable!