Kikkoman: Panko Goes Prime Time — Jennifer Davick | Tabletop Food Director / Photographer

PANKO COMES LOVEABLY (AND CRUNCHILY) TO LIFE IN OUR FUN NEW COMMERCIAL.

Following on the success of last year’s Kikkoman® Soy Sauce commercial, which featured a catchy vintage jingle, my team and I were hired to set our sights on Panko.

Our Panko commercial showcases all kinds of easy ways to add crunch and craveability to any meal. The agency gave the vintage jingle a Panko makeover and added a new element—a dancing, jumping, joy-filled animated Panko-package character who flips, flies and moonwalks from scene to scene between our delicious footage.

This spot shows how Panko can add that special ingredient to the dinner table! We loved shooting this commercial with our friends at Ketchum and Kikkoman!

Client: Kikkoman
Agency: Ketchum
Director / DP: Jennifer Davick
Producer: Vail Palmer White
Food Stylist: Valerie Aikman-Smith
Prop Stylist: Anne Ross
Production Company: INGREDIENT.