Edible: Broadcast and Digital Spots "Elevating Everyday"

DIRECTOR’S CUT
Brand: Edible Director + DP: Jennifer Davick Food Stylist: Jen Beauchesne Prop Stylist: Kristine Trevino Prop Master: Ilya Smelansky Producer: SCHROM Agency: Stern Advertising

New :30 Broadcast & Digital Spots from Jennifer Davick Studios

Working as Director and DP, I had the opportunity to collaborate with the creative teams at Stern Advertising and Edible to translate the brand’s popular fresh fruit arrangements into delicious, dynamic spots for placement across broadcast and digital platforms. 

Using a robotic camera system and shooting at speeds of 1,000 frames per second, we transformed ho-hum “everyday” scenes into Edible’s world of vibrant, colorful fresh fruit and gourmet chocolate. The spots all tie back to the brand's promise to “Make Everyday Edible.”

This series of four (:30) spots blend high-precision rigging with tabletop food expertise. Our accomplished crew flexed a lot of skill to make these moments look effortless...and engaging!

Fruit-Smoothie.gif
Chocolate-Drizzle-Apple.gif

Full Series Below

Edible :30 "Teacher" / Director Jennifer Davick

Edible :30 "Office Birthday" / Director Jennifer Davick

Edible :30 "Fruit Me Up" / Director Jennifer Davick

Edible :30 "Office Party" / Director Jennifer Davick

Client WorkJennifer DavickBroadcast, Motion, Social