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food and culinary lifestyle director / photographer

We Specialize in Digital Content for Supermarkets

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Tell your supermarket’s story with compelling video and photography.

Hey, we get it. You need a diverse library of striking, fresh and timely visual content for your supermarket’s website and Social feeds. Whether your campaigns revolve around the holidays, the change in seasons or touting new products or partnerships, you need video, GIFs and photography to most effectively tell your market’s story right now. 

We are visual storytellers with deep experience with supermarket brands.  

Case Study: For ALDI, we created a series of GIFs that showcased Ham leading up to Easter and St. Patrick’s Day.

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Classic Thanksgiving turkey shot for Electrolux.

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Holiday Social GIFs: Aldi

Case Study: For Aldi, we created a series of GIFs for holiday promotions around St. Patrick’s Day and Easter We also used the short, stop-motion format to highlight certain products, such as blenders or rain gear.

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80% of users recall a video ad they viewed in the past 30 days

(Source: Hubspot)

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Social video generates 1200% more shares than text and images combined

(Source: SmallBizTrends)

Cooking Video Series: Publix Supermarket 

Case Study: To engage with customers, promote specific products and capitalize on the still-hot cooking video trend, we created and edited over 100 recipe videos to promote the Publix Aprons Cooking school. Our process involved organizing each recipe into video scripts and shot lists, visual inspiration boards and art direction for stylists. After shooting in a studio, we took the brand’s design files and edited each spot into multiple versions for use across Social and on their website.


 

I've Built A Team of Experts

As a Tabletop Food and Culinary Lifestyle Director and Photographer, I’ve spent years building a team of expert food motion and photography stylists and technicians. With each shoot, I’m able to vet them and understand how to best utilize their strengths and ultimately inspire them to accomplish our common goal for the campaign. 

My style is the embodiment of teamwork and collaboration. I create a culture for the set that emphasizes clarity and communication, that reminds us that we have the greatest jobs in the world. And I encourage exploration and experimentation because I believe in balancing our scripted shoot plan with an openness that allows for unexpected moments of serendipitous beauty.  
 

- Jennifer 

 
 
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