IHOP So Many 6s
IHOP $6 Value Menu Spots
I recently had the opportunity to direct a series of digital and social spots for IHOP called "So Many 6s", introducing their new $6 value menu.
This one meant a lot. IHOP is a brand that’s both iconic and nostalgic—part of the American food landscape for generations. Being trusted to bring that spirit to life on screen was incredibly special.
A huge thank you to the incredible team at Deutsch and Steelhead.TV Productions. I'm proud of what we created together and excited to share the final result.
IHOP “So Many 6s” Directed by Jennifer Davick
I directed this series of spots for an iconic brand we all grew up with—IHOP. The campaign is called So Many Sixes, celebrating IHOP’s new $6 value menu.
Project Highlights:
Directed a national commercial for IHOP spotlighting their new $6 value menu as part of a high-profile brand campaign.
Led a large-scale production with a full crew and on-camera talent, while maintaining an intimate, focused energy on set.
Served in an integrated Director/DP role to ensure cohesive visual storytelling with a warm, human feel.
Collaborated closely with Deutsch’s creative team and IHOP clients from pre-production through final delivery.
Balanced creative vision with production efficiency to deliver a visually rich, brand-forward spot on time and on budget.
Shot in a dynamic restaurant setting created in studio with a focus on real moments and craveable food visuals.
Behind the scenes on this IHOP production.
Nostalgic, playful, and part of the American food landscape for generations.
Credits:
Client: IHOP
Director: Jennifer Davick
EP: Christoph Kauffman
Producer: Ross Levine
DP: Alex Cole
1st AC: Ryan Voisine
Gaffer: Nick Ostrovsky
Food Stylist: Diane Berglund
Prop Stylist: Jill Crawford
Set Designer: Patrick Muller
Wardrobe: Brandy Snow
Nails: Amber Studer
Talent: Christina Nguyễn, Julia Black, Nick Ballard, Jacques Desrosena
Agency: Deutsch
Production Company: Steelhead.TV