Hood "Cheese to Choose" TV Spots

Hood, the leading dairy brand in New England, needed a broadcast director who adheres to its vision, and could push "the cheese to choose" campaign to its full creative potential. A director with a true understanding of the target audience: today’s women.

I feel so aligned to this product and the campaign we created together. It was exciting to see this spot go live.

Beautiful food, spot-on packaging design, pops of color against white, and the delicious textures of healthy and flavorful Hood Cottage Cheese – this is a bright, fun narrative that speaks to a lifestyle I believe in.

Why should you have to choose between a director with out-of-the-box creativity and one who is reliable and leads a trusted production team? A great food photographer and someone who connects with the talent?

You don’t. Your choice is right here in front of you.