Alexia Foods Recipe Video Series
Bring on the Brussels :30 / Alexia Potatoes / Director Jennifer Davick. Alexia Foods, maker of Frozen Organic French Fries & Potatoes, worked with Jennifer and her team to create a series of mouthwatering, chef-inspired recipe videos featuring a variety of the brand's products. Director + DP Jennifer Davick; Food stylist Abby Stolfo; Prop stylist Natasha Kolenko; Indigital Studios production support.
Well, this was a great way to spend a day! I directed this Alexia brand frozen fries recipe video series to elevate style and appetite appeal by incorporating strong props, playful drops, fresh ingredients, multiple camera angles and beautiful light!
Our approach to these motion set-ups was to capture the spirit of the Alexia brand - it’s focus on flavor combinations and the highest quality ingredients - in all forms of its fries--sweet potato, rosemary, julienned, skinny, waffle cut and the humble puff.
Creatively, we orchestrated the perfect food moments and designed the shoot so that we could successfully deliver appetizing and effective :30- and :15-second spots that Alexia is now using to grow its audience across its website, digital and social platforms.
Stay tuned as we have a new series of Alexia recipe videos and still product photography coming soon!