Patron "Handmade Holiday" Campaign
Director / DP / Still Photographer: Jennifer Davick; Food Stylist: Heather Meldrom; Prop Stylist: Ed Gallagher; Production: Big Leo
With a Patron bottle as the hero (sometimes literally, sometimes figuratively), the tequila brand used its social and digital platforms to inspire its target audience to make Patron the centerpiece of all holiday tables.
We created environmental live action "culinary lifestyle" footage that was cut into an existing documentary, in addition to stop-motion tablescape scenes for social platforms and an immersive 360-degree video featuring imaginative cocktails + recipes to deliver the larger Patron holiday message.
Cheers! To a truly integrated campaign!