Alouette Cheese "Eat Artfully" Campaign

Teamwork :15 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures

Light. Funny. Clever. Spreadable. Shareable.

A bright and airy look. High energy music. Quick cuts. Voiceovers with silly accents. To capture a younger audience, Alouette spreadable cheese brand wanted to “wink wink” their way through its humorous “How to Eat Artfully” campaign for Social and Pre-Roll ads.

In one spot, a Millennial couple discovers to their dismay an almost-empty fridge. But... Alouette saves the day when combined with just a few ingredients. In shorter spots produced for Social, adding cheese to blasé carrots, cucumbers or crackers elevates the food experience to something more artful and satisfying. To connect these lighthearted food pieces to the target audience, we created an airy scene and used lifestyle cues--setting the couple in a loft, to show the environment and offer a sense of place.

I really loved using humor to make this campaign memorable.

Crackers :06 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures
Cucumber :06 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures
Pretzels :06 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures
Carrots :06 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures
Ham :06 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures
Sliders :06 / Alouette Cheese / Tabletop and Lifestyle Director Jennifer Davick | Client: Alouette Cheese | Agency: Deep Focus | Production Company: Compulsive Pictures