Alouette Cheese "Eat Artfully" Campaign
Light. Funny. Clever. Spreadable. Shareable.
A bright and airy look. High energy music. Quick cuts. Voiceovers with silly accents. To capture a younger audience, Alouette spreadable cheese brand wanted to “wink wink” their way through its humorous “How to Eat Artfully” campaign for Social and Pre-Roll ads.
In one spot, a Millennial couple discovers to their dismay an almost-empty fridge. But... Alouette saves the day when combined with just a few ingredients. In shorter spots produced for Social, adding cheese to blasé carrots, cucumbers or crackers elevates the food experience to something more artful and satisfying. To connect these lighthearted food pieces to the target audience, we created an airy scene and used lifestyle cues--setting the couple in a loft, to show the environment and offer a sense of place.
I really loved using humor to make this campaign memorable.