Edwards "Showcasing the Love" Social Holiday Campaign
Humor. Appetite appeal. Social engagement.
It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let's not forget delicious Social campaign.
We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!”
My goal in crafting footage for this campaign was to capture the passionate voice of the consumer; to make the viewer feel good; feel energized, and ultimately associate those good vibes with Edwards pies.