Edwards "Showcasing the Love" Social Holiday Campaign

Pumpkin Pie :15 - Bring the Sweet / Edwards Desserts / Director Jennifer Davick

Director: Jennifer Davick; DP: Jonny Struckmayer; Food Stylist: Diana Scanlon; Prop Stylist: Jan Maple; Production: SCHROM

 

Pure “Pie-Fection!”

Humor. Appetite appeal. Social engagement.

It’s kind of amazing how many incredibly laudatory quotes have been made about Edwards! I was thrilled to help turn this phenomenon into a bold, funny and let's not forget delicious Social campaign. 

We focused our attention on style and texture; delivering the message that an Edwards pie at a party will elicit lots of “Oohs!”

My goal in crafting footage for this campaign was to capture the passionate voice of the consumer; to make the viewer feel good; feel energized, and ultimately associate those good vibes with Edwards pies.

 
Turtle Pie :15 - Bring the Sweet / Edwards Desserts / Director Jennifer Davick
Chocolate Cream Pie :15 - Bring the Sweet / Edwards Desserts / Director Jennifer Davick