Think US Dairy Campaign
One of my all-time favorite client relationships and longterm projects has been to work with US Dairy. Over the course of several years, I worked directly with the global marketing team to photograph and film hundreds of different cows milk cheeses made in the USA.
Aside from capturing beautiful imagery, a big part of my job was to collaborate, brainstorm ideas and build shot lists that would provide enough relevant content to begin a true library of material that could be used for everything from print and digital to marketing presentations and lobbying efforts for US cheese all around the world.
It was like being on team USA for the Olympics of cheese! I loved every minute. And don't think I didn't sample the goods! #deliciousdairy