Botanical Beauty

“The Earth Laughs in Flowers”

Ralph Waldo Emerson

Botanical Beauty Promo by Director Jennifer Davick

I have always been entranced by flowers— their wild, seductive color palettes, textures, and earthy joyful effect on my mood. 

Flowers are an ethereal and somewhat mysterious ingredient in beauty and fragrance, as well as in food. As Elise Taylor wrote in Vogue,“flowers aren’t essential, but they’re emotional.” I am drawn to the emotional in my personal work.

Our approach while shooting this project was to pay attention to feeling something in response to the footage. Discovering sensory moments is my guiding principle as a director and photographer.

Botanical beauty promo by Director Jennifer Davick

So alongside my friend and food stylist Nathan Carrabba, we set out to capture the poetry and sensuality of flowers and fragrance.

I am also excited to share that for this test, we used our new motion control capabilities... delicately, less mechanically, in order to keep the viewer in the scene. 

Enjoy!